“Master” Facebook advertising!

In today’s digital era, advertising has become one of the key links for cross-border e-commerce to obtain traffic and conversion rates. As one of the world’s largest social platforms, Facebook has also become one of the indispensable marketing channels for cross-border e-commerce.
In order to effectively place ads on Facebook and obtain higher conversion rates, we can follow the following four steps when advertising: test, optimize, increase volume, and stabilize.
01 test
Testing is the first step in Facebook advertising. Its main purpose is to understand the characteristics of the target audience and find the most suitable advertising creative for them. Generally, the operation is to test different audiences in each series, and test different copywriting and materials in each group, in order to adjust and optimize specific target audiences and advertising creatives based on feedback.
During the testing phase, we can take the following measures:
Split campaigns and ad groups: Split campaigns and ad groups based on target audience characteristics, ad creatives, and creatives. For example, divide target audiences of different age groups into different ad groups.
Test different target audiences: Divide the target audience according to age, gender, interests, behavior and other characteristics, and test the response of different target audiences to the advertisement.
Test different ad creatives and materials: Try different ad creative copy and materials to determine which ones will best interest your target audience.
When to suspend testing on Facebook can be judged based on business type and past experience. For example, in the category of B2C business, if the purchase cost is lower than expected within a period of time, and an order can be placed before 20 clicks, it proves that the advertising campaign is feasible, otherwise the materials and categories need to be changed (if it is a multi-category website) . This method is based on past experience, such as the time and cost it took to create a high-quality advertising campaign in the past, and use it as a standard.
Of course, for inexperienced pitchers, the more intuitive thing is to calculate the cost. Calculate the affordable single performance cost based on business profits. Our advertising costs should be lower than this standard.
02 Optimization
After determining the optimal ad creative and target audience during the testing phase, we need to enter the optimization phase. At this stage, we need to start testing creative images and videos and start testing explosions individually to achieve a higher conversion rate.
During the optimization phase, we need to take the following measures:
Optimize advertising creativity: Based on test results, adjust the optimal advertising creativity and materials, such as modifying advertising copy, adjusting images and videos, etc.
Test hit ads individually: During testing, we may find that certain ad creatives and target audiences perform well. We need to test these hit ads individually and optimize them as much as possible.
03 Increase the volume
After testing and optimizing, the campaign should reach a level where you can start investing more of your budget. At this stage, you need to start testing based on application scenarios, and you can start running dynamic directory ads. Based on the data accumulated in the early stage, you can improve the conversion rate and make a qualitative leap.

Application scenarios:
At this stage, advertising can be placed according to different application scenarios, such as homepage, recommended positions, etc. You can also try different ad types, such as static images, video ads, dynamic catalog ads, etc., to find the best fit for your product and target audience.
Run dynamic directory ads:
Dynamic Directory Ads can dynamically generate advertising content based on user behavior and preferences, so they are a good choice for applications with rich user data. Through dynamic catalog advertising, you can show users the products they are most interested in, thereby increasing advertising conversion rates.
At this stage, a large amount of advertising data has been accumulated, including CTR, CPC, CPM, conversion rate, etc. Based on this data, cross-border e-commerce companies can more accurately optimize Facebook ads, thereby quickly increasing ad conversion rates. Based on the advertising data, you can find the best audience positioning, the best advertising form, the best delivery time, etc., so as to obtain the highest advertising effect.
04Stable
After three stages of testing, optimization and volume expansion, the advertising campaign has reached a relatively stable state. At this stage, it is necessary to find the optimal solution and then expand the volume, and continue data analysis and optimization.

Note that when cross-border e-commerce merchants find the optimal advertising plan, they need to comprehensively consider a variety of factors, such as CTR, conversion rate, cost, etc., to find the optimal advertising plan.
Once the optimal advertising plan is found, cross-border e-commerce merchants can consider gradually expanding their advertising budget to further increase advertising exposure and conversion rate. While expanding advertising, continuous data analysis and optimization are required to ensure that the advertising campaign remains optimal.
Facebook advertising is not a static job. We need to divide it into stages and formulate different strategies at different stages. It is a highly professional and demanding